Author: rohsudarshan

by rohsudarshan April 13, 2017 2

Tiger and Fed: The Rivalry that Never Was

Back in 2006, Nike ran an ad campaign playfully setting Roger Federer against Tiger Woods in a race for major titles, but the rivalry never lived up to its billing.

by rohsudarshan March 17, 2017 1

Tennis

Preparing for an imminent future with no superstars, tennis looks to Asia

With the inevitable retirement of superstars such as Serena, Federer, and Rafa, the future of tennis may hinge on its globalization efforts in Asia.