How NBA jerseys became one of the hottest fashion items in Samoa
Rugby and boxing reign supreme among sports, and yet, Samoa’s fascination with NBA jerseys makes perfect sense. By Rohit SudarshanContinue Reading
An Asian/American Guide To Sports
Rugby and boxing reign supreme among sports, and yet, Samoa’s fascination with NBA jerseys makes perfect sense. By Rohit SudarshanContinue Reading
Back in 2006, Nike ran an ad campaign playfully setting Roger Federer against Tiger Woods in a race for major titles, but the rivalry never lived up to its billing.
With the inevitable retirement of superstars such as Serena, Federer, and Rafa, the future of tennis may hinge on its globalization efforts in Asia.