How NBA jerseys became one of the hottest fashion items in Samoa
Rugby and boxing reign supreme among sports, and yet, Samoa’s fascination with NBA jerseys makes perfect sense. By Rohit SudarshanContinue Reading
Author: rohsudarshan
Tiger and Fed: The Rivalry that Never Was
Back in 2006, Nike ran an ad campaign playfully setting Roger Federer against Tiger Woods in a race for major titles, but the rivalry never lived up to its billing.
Preparing for an imminent future with no superstars, tennis looks to Asia
With the inevitable retirement of superstars such as Serena, Federer, and Rafa, the future of tennis may hinge on its globalization efforts in Asia.
